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An exclusive interview with Wang Jinlong, Chairman of Starbucks China

An exclusive interview with Wang Jinlong, Chairman of Starbucks China

Mr. Wang Jinlong, president of Starbucks China, a well-known global coffee brand, came to Shenzhen to attend the third Shenzhen Summit of China Entrepreneur Forum. After the meeting, the reporter conducted an exclusive interview with Wang Jinlong. Wang Jinlong is gentle and gentle as the global vice president of Starbucks, which has been named the brightest star brand by BusinessWeek and a Fortune 500 company.

2015-04-09
Starbucks New Strategy to build a Cold Beverage Plant with 70 million US dollars

Starbucks New Strategy to build a Cold Beverage Plant with 70 million US dollars

In a suburb just east of Los Angeles, Starbucks (feature Reading) (expanded location Information) has built a $70 million, well-equipped factory to produce cold-pressed juices. Starbucks is working to transform its brand from a synonym for coffee to a food and beverage giant to get rid of the impression of coffee, and this factory is the latest to do so.

2016-07-15
JD.com Milk Tea Shop iqiyi Cafe Internet companies have opened stores offline

JD.com Milk Tea Shop iqiyi Cafe Internet companies have opened stores offline

Zhongguancun is very lively these two days. Yesterday just ushered in Premier Li Keqiang, Zhongguancun share price all the way up 7.4%, yesterday Liu Qiangdong and milk tea sister came to show love gathered a lot of popularity. JD+ Intelligent Milk Tea House, located on Zhongguancun Entrepreneurship Street, officially opened yesterday. Liu Qiangdong and milk tea sister appeared at the opening site together, staged a real-life version of the scene in a down-to-earth manner. I want to accept it for you.

2015-05-11
Introduction to the flavor and taste characteristics of Indonesian Mantenin coffee beans with bright sour flavor

Introduction to the flavor and taste characteristics of Indonesian Mantenin coffee beans with bright sour flavor

It is customary to call coffee from Sumatra Mantenin, which is neither scientific nor confusing. The coffee produced by the Batak people in Lake Toba or the Lindong Mountains in north-central Sumatra is mostly grown without shade, and is mainly treated by half-sun or sun treatment, with obvious herbal flavor and soil flavor, and low acidity and muggy aroma, which is the most important feature of Mantenin coffee.

2016-07-13
Coffee common sense boutique coffee how to drink?

Coffee common sense boutique coffee how to drink?

Coffee is one of the most widely used drinks in the world. It is never too much to describe it as being popular all over the world! Some people say that the charm of coffee lies in its unique rich and mellow, in that the appropriate bitterness, people will be fascinated by the smell! The unique cultural charm of coffee itself is irresistible. With the improvement of people's taste in life, coffee has been accepted by most people in China, and it is common.

2015-02-07
The future of capsule coffee machine attracts attention, how happy and how sad.

The future of capsule coffee machine attracts attention, how happy and how sad.

The development of coffee machine is not plain sailing. Limited by people's consumption level and consumption concept, the soybean milk machine market has not been able to form a scale. Compared with other large household appliances such as color TV sets, refrigerators, washing machines and so on, coffee machines are basically dissociated from people's field of vision and can not occupy a prominent position in shopping malls. Capsule coffee machine is a new type of coffee machine in recent years, which is different from the previous coffee machine.

2015-09-08
The Adventure of Brazilian Coffee in the East: to pounce on the chain store

The Adventure of Brazilian Coffee in the East: to pounce on the chain store

Brazil Coffee Great Oriental Adventures: to pounce on chain stores at 09:48 "Chinese Entrepreneur" magazine Brazilian Coffee Oriental Adventures ● an unknown Brazilian coffee brand squeezed into the Chinese market after the successful collapse of ●, his great ambition is to jump on the chain store ["Chinese Entrepreneur"] (Wen _ our reporter Li Huifang Editor _ Fang Yu)

2014-04-27
The brand culture of Hougu Coffee Company introduces the first local coffee product in China.

The brand culture of Hougu Coffee Company introduces the first local coffee product in China.

Hougu Coffee is the first local coffee brand in China. in addition, there are no other large-scale brands in China. Relying on the huge domestic consumer market and development potential, Hougu Coffee has good market development conditions. Hougu Coffee has a profound Chinese cultural heritage, absorbing the cultural traditions of Taoism and Confucianism. The meaning of Hougu comes from the moral Sutra, and the latter represents the king as the queen.

2015-12-25
Introduction of brands in coffee industry

Introduction of brands in coffee industry

Today, in the city of Shanghai, cafes are springing up in the streets. According to incomplete statistics, including hotel cafes, Shanghai has nearly 5000 cafes, bars or coffee shop lights, they are scattered in the streets of Shanghai, like a public conference room, living room, canteen and tryst room. Here, we grab some of the more distinctive coffee.

2014-07-16
Manning Coffee latest Coffee introduction to Indonesian Manning and Golden Manning Coffee

Manning Coffee latest Coffee introduction to Indonesian Manning and Golden Manning Coffee

Coffee cultivation in Indonesia began at the end of the 17th century and was transplanted from India by the Dutch East India Company to Jakarta, Java. The variety was Arabica Typica, which soon spread to Sumatra in the northwest of Java and Sulawesi in the northeast. When a large-scale rust outbreak in Java withered it in the 1880s, the Dutch changed to disease resistance.

2015-12-25
The top ten coffee chains that influence the world are in China.

The top ten coffee chains that influence the world are in China.

Top Ten Coffee chains affecting the World since 1999, some international coffee chains, which are regarded as rebels but never lack of ambition, have broken through the shackles and set an example for China's coffee chains. Starbucks has opened more than 430 stores in Greater China, including Hong Kong, Taiwan and Macau, of which about 200 are on the mainland. Cana

2014-05-29
The geographical location is very favorable for coffee cultivation. The varieties of manors in Vietnamese coffee producing areas introduce fine coffee.

The geographical location is very favorable for coffee cultivation. The varieties of manors in Vietnamese coffee producing areas introduce fine coffee.

Vietnam's geographical location is very favorable for coffee cultivation. Southern Vietnam has a hot and humid tropical climate, which is suitable for growing ROBUSTA coffee, while the north is suitable for growing ARABICA coffee. Coffee production in Vietnam has the following characteristics: (1) because there is no effective way to deal with fallen leaves, medium-grain coffee was selected as the main variety in the early 1980s. (2) take planting technology as

2016-07-11
A 29-year-old Chinese woman becomes the new director of Starbucks

A 29-year-old Chinese woman becomes the new director of Starbucks

Coffee giant Starbucks recently announced that 29-year-old Chinese entrepreneur Shi Zongwei has joined the company's board of directors and will serve on the nomination and corporate governance committee, according to Forbes magazine and other media reports. Shi Zongwei is the co-founder and CEO of social media startup Hearsay Social and the author of the New York Times bestseller Facebook Times. Except

2016-09-18
Japanese girl's dream adventure 798 Tree Cafe

Japanese girl's dream adventure 798 Tree Cafe

The height of summer in Beijing is coming. As if to tell the world, the torrential rain, accompanied by lightning and thunder, lingered in Beijing for a whole week, and the temperature quickly climbed to 34 degrees. However, in such hot and humid weather, among the numerous branches and green leaves of poplar, gently touching its straight and slender trunk and gazing at the lush leaves, all the summer heat is imitated.

2016-06-24
The short story behind Starbucks coffee. The story of coffee.

The short story behind Starbucks coffee. The story of coffee.

Today, there is a Starbucks on almost every corner of the world's metropolis, but in 1971 it was just a small door that brought caffeine to sleepy people in Seattle. At this moment, there are still 24 years to go before the birth of the star ice music, and the founder never thought that the company could still go public, let alone no one would know that Pumpkin Spice Latte (pumpkin took.

2016-05-04
Basic knowledge of boutique coffee introduction to American coffee

Basic knowledge of boutique coffee introduction to American coffee

The United States is a young and dynamic country, any form of culture in this country, like itself, is unrestrained, unstereotyped and spontaneous, and the coffee culture of the United States is no exception. Americans drink coffee casually, without scruples, without European sentiment, without Arab fastidiousness, and drink freely, comfortably, selfishly and detached. America

2014-11-19
About Indonesian Coffee and Mante Ningxia

About Indonesian Coffee and Mante Ningxia

Coffee gives you a luxurious bath. Among all the luxuries on the table, coffee is very precious. It inspires happiness but not drunkenness; it stirs up the heart, flows with pleasure, and never comes with sadness, tiredness, or weakness. Benjamin Franklin (1706-1790) when Benjamin Franklin wrote this famous quote, he probably thought that two hundred years later, the coffee club

2014-08-25
The Prospect of China's Coffee Industry Fuzhou baristas are in short supply

The Prospect of China's Coffee Industry Fuzhou baristas are in short supply

The reporter recently visited the Fuzhou coffee market and found that there is a shortage of baristas in Fuzhou at present, and some cafes that are operating complain that they cannot find good baristas. Two months ago, a younger brother was just fired by me, and now I haven't hired a barista, so I can only do it by myself. Now there is only one barista in the shop. I wish there were two baristas. Baristas are not easy to recruit, so they have no choice but to train themselves.

2014-12-01
The death of crowdfunding: a

The death of crowdfunding: a "Gong Dou" sample of a crowdfunding startup cafe

Crowdfunding is a double-edged sword: it lowers the threshold for investment, but also increases the complexity of corporate governance. Titanium media note: equity crowdfunding is considered to be an innovation in the entrepreneurial investment and financing mechanism, the company sells a certain proportion of shares to ordinary investors, investors invest in the company to obtain future income, which greatly improves the efficiency of financing. However, the seemingly beautiful equity crowdfunding

2015-09-14
Five reasons for Starbucks' success in China

Five reasons for Starbucks' success in China

If there is any company that should have failed in China, it is Starbucks. China has thousands of years of tea drinking history and strong tea culture. No one ever thought that Chinese people would drink coffee instead of tea. However, since landing in China 20 years ago, Starbucks has successfully opened more than 570 stores in 48 Chinese cities. With this momentum of development

2015-11-04
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